{"id":617,"date":"2025-09-21T21:22:49","date_gmt":"2025-09-21T21:22:49","guid":{"rendered":"https:\/\/www.viewscopes.com\/?p=617"},"modified":"2025-09-21T21:22:49","modified_gmt":"2025-09-21T21:22:49","slug":"sell-the-sizzle-not-the-beef","status":"publish","type":"post","link":"https:\/\/www.viewscopes.com\/?p=617","title":{"rendered":"Sell the sizzle, not the beef"},"content":{"rendered":"\n<p>Academic research these days is like that old marketing line:&nbsp;<em>\u201cSell the sizzle, not the beef.\u201d<\/em><br>Most AI papers? No beef at all. Just a frying pan of buzzwords, sizzling so loudly you forget it\u2019s empty.<br>Turns out the only thing they actually cooked was the abstract.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Academic research these days is like that old marketing line:&nbsp;\u201cSell the sizzle, not the beef.\u201dMost AI papers? No beef at all. Just a frying pan [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[4],"class_list":["post-617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-humour","tag-humour"],"_links":{"self":[{"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=\/wp\/v2\/posts\/617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=617"}],"version-history":[{"count":1,"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=\/wp\/v2\/posts\/617\/revisions"}],"predecessor-version":[{"id":619,"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=\/wp\/v2\/posts\/617\/revisions\/619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=\/wp\/v2\/media\/618"}],"wp:attachment":[{"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.viewscopes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}